Type outside of the classroom

Awhile ago I was at the Distillery District photographing things I found interesting. And I came across this:

The Gooderham and Worts sign in the Distillery.  Goderham and Worts once used to be the largest brewery of alcoholic beverages in Canada.

What I really found interesting about the type on this sign is the flow of the letters, they vary from thick and thin throughout and the corners of the letters spike out which gives it an edgy feel. The word “Limited” between the two lines makes the sign look classy. If you look at the type closely, you can see each letter has parts thinner then others which makes it very unique. I am curious to know this typeface. I do remember seeing it before.

The second thing I would like to talk about is the “Tim Hortons” Logo.

I work at Tim Hortons doing night shifts which sucks, but I am exposed to their logo 24/7 so I wanted to go deeper and analyze this typography.

I don’t specifically know the name of this font but I do enjoy looking at it. I find it’s pleasing to the eye and very calm looking. It looks calligraphic to me. I love the flow of the letters from one letter to another. The lines above and below the text complements it and the logo itself is very organized, simple and easy to read. Colour wise, I like it. Mainly because its legible and it makes the words stand out. Having a washed out colour in the background and a solid, vibrant one for the text, in the foreground is very common, but useful in getting out the message clearly. Overall this design is very simple. With the use of line, colour and hierarchy.

Another thing I wanted to look at was the Animal Planet logo from the Discovery channel:

The one you see on the left was the original logo they had. Between the two I really like the original one, not because i’m used to seeing it but because I find it more appealing. I really like the elephant and the globe, along with the typography. I like this font better just because it’s more round an it’s not shouting in your face like the other one. I don’t exactly know the font used in the original logo.

For the newer version. The only thing I like about it is the use of the three different colours of green, the rest of it… just does not bring my attention. It seems so jumbled and crammed together, very perplexed -looking. Also, It is not as symbolic as the other one. The font style is alright, It is a simple Sans-serif typeface called black league. If the letters were spaced out a bit more and shortened, I think it would be more beneficial if the letters were not as stretched and weren’t so tightly spaced.

 

Tattoo designs?

I have covered the logos, stamps, poster, and booklets. Now it is time to talk about temporary tattoos. I myself love tattoos, I wish they weren’t as expensive though..  This is where temporary tattoos come in. These tattoos will be distributed across cities where the public can collect them off the streets. Here are some stencils I drew out with marker on paper:

The first four are the mythical creatures, and the second four are the four elements.

Posters, Book Covers, and the meaning behind the 2 logo’s of the Spiritual Evolution.

So, I have been working on a series of posters and I have decided to make them interactive in a way where people can help spread the word about the Spiritual Evolution!

What I have done here is left the middle blank so other people in the public can express their concern in a creative way. Wether it’s graffiti art or simply marker.

Here is an example:

These posters are going to be large, spread across building, in subways and public areas.

For the posters I added little illustrations that relate to the topics. I love pen and ink art to I wanted the illustrations to have that feel and these are brushes that I put together in photoshop. I want the posters to have different events in each category. For example, the poster with earth will not just be on deforestation, it will focus on other aspects as well, in separate posters all with the spirit wolf stamp on it to categorize it.

The first poster I have here is the Wind element. For the illustration I have A pair of wings shaped like a heart in the sky to represent the “love” for the air we breathe. It needs to be clean and pure, especially for healthy minds. This brings about the topic of air pollution.

The second poster is Water. The illustration here are waves. This represents many things. Water relates to emotion because everyone has their ups and downs and theres never guessing how someone feels every minute, just like the waves in the water. Water pollution also plays a role with this. which is talked about

The third poster I have is Fire. The illustration in this one is the sun, with the moon inside of it. The sun gives us life on earth, it is also spiritual, especially for spiritual purposes. Many religions use the sun as their god. The sun creating life. The environmental aspects include uv radiation and the affect.

The fourth poster that I have created it with the earth element as you can see, which represents “body” The illustration is a tree, with visible roots below. This brings up the topic of deforestation. The roots being visible are significant because it symbolizes the tree coming out of the ground and being eliminated.

 

Another part of the campaign are booklets, (As i mentioned before) they are designed similar to the posters because when people view them they know what they are about.  Inside the booklets will contain images set in a timeline. From positive to negative. For example, for the booklet on earth, the topic may be deforestation. The beginning will show bright, luscious forests and animals, as you keep flipping the book it depletes more and more and the colour fades away.

Here are some samples of the book covers which look identical to the posters:

 

The goal for these booklets are to inform people visually, of what is going on around the world, how it affects ourselves, spiritually, mentally, emotionally and physically. And how it affects the earth in various aspects.

As you can see I have two logo’s on the bottom right of the booklets.

Explanation of the two different logos:

          

(For the logo on the right, Leigh suggested that I change the background to a solid white. The rest of the logo stands out more which I like better).

So… The reason why I chose to have two separate logo’s (besides the fact that I couldn’t choose one) is to emphasize the positive to negative and light to dark. The environment is always talked about. Mostly in a negative way and I want to approach it in both positive and negative. Looking at the bright side of things when we help our environment and ourselves as humans. And looking at the negative impacts on the environment and towards ourselves.

With the insert of the two various logo’s on the book covers It show’s that the books will all explain the positive and negative effects towards ourselves and the environment.